• Principle of respect: we want to generate improvements by discussing ideas with deep respect for the people
• Principle of integrity-truthfulness: human beings are a kind of trust accounts of others. Each action books a debit or a credit to this particular deposit. Telling the truth, maintain your commitments, being honest when judging are some of the actions that increase the asset of this shared account
• Principle of trust: working on an environment of trust is much more efficient: time invested in fighting internal wars is being switched into time devoted to follow the strategy
• Principle of discrepancy: on a demanding environment of trust, respect and responsibility a healthy discrepancy will appear and will let the teams discuss different ideas avoiding an unique and airtight voice: why, then, having an Executive Committee of eight managers?
• Principle of cause-effect: all actions have their own consequences. The incentive system, the recruitment process, the planning and budgeting procedures, the publishing of some Key Performance Indicators,… they all influence the path people will take to contribute to the strategy
